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Rural Protect – Specialist support for the rural business community

Rural Protect is a brand new insurance product designed to protect the specific interests of rural businesses.

This unique product has been developed with leading UK and global insurer, AXA, to fill a significant gap in the rural insurance market. The policy is underwritten by AXA Insurance UK plc.

Why do I need Rural Protect?


In today’s world, with every decision potentially opening you up to expensive claims and legal costs, you need cover that protects your business and your personal assets. Rising regulation and an increasingly litigious society mean businesses and their directors and owners are facing an ever-growing rate of claims. With associated legal costs, even winning a legal case can be an expensive process.

What makes Rural Protect Different?


This bespoke policy not only provides tailor-made protection for the rural business itself, but crucially, offers personal liability cover to farm managers, directors and owners for any decisions they make in relation to running the business. Also, for the first time, partnerships and sole traders can also enjoy the same level of protection as directors of limited companies.

Call us on 0800 84 94 240 or